WASHINGTON—Sixty-one p.c of U.S. vacationers are planning in a single day for leisure within the subsequent 4 months and 34 p.c count on to extend their in a single day leisure journey this summer season in comparison with final 12 months, based on a brand new survey commissioned by the American Resort & Lodging Affiliation (AHLA) and carried out by Morning Seek the advice of.
The ballot discovered that 31 p.c of U.S. vacationers mentioned they plan to extend their variety of lodge stays this summer season in comparison with final summer season.
Relating to enterprise journey, 35 p.c of U.S. vacationers mentioned they count on to take an in a single day enterprise journey within the subsequent 4 months, and 16 p.c mentioned they plan to extend their stage of business-related journey this summer season in comparison with final summer season.
Motels stay the highest lodging selection for each enterprise (60 p.c) and leisure (46 p.c) vacationers this summer season.
The ballot outcomes are excellent news for hoteliers, who proceed to face difficult financial headwinds, together with a nationwide labor scarcity and excessive rates of interest. Nonetheless, the survey exhibits that persistent inflation stays an impediment to development for hoteliers and different travel-related companies. It discovered that over the following 4 months:
- 55 p.c of respondents mentioned inflation is prone to cut back their likelihood of staying in a lodge, down barely from 56 p.c in January.
- 51 p.c mentioned inflation is prone to cut back their likelihood of touring in a single day.
- 46 p.c mentioned inflation is prone to cut back their likelihood of touring by airplane.
- 44 p.c mentioned inflation is prone to cut back their likelihood of renting a automotive.
The ballot surveyed 2,202 U.S. adults from April 25-28, 2024. Different findings embrace:
- 52 p.c of respondents mentioned they’re prone to journey in a single day for a household journey within the subsequent 4 months—up from 51 p.c in January—36 p.c of whom mentioned they’d seemingly keep in a lodge.
- 42 p.c mentioned they’re prone to journey in a single day for a romantic getaway within the subsequent 4 months, 56 p.c of whom mentioned they’d seemingly keep in a lodge.
- 31 p.c mentioned they’re prone to journey in a single day for Memorial Day, 35 p.c of whom mentioned they’d seemingly keep in a lodge.
- 32 p.c of these surveyed ranked high-speed WiFi as the highest technological amenity they think about when evaluating accommodations.
“This survey exhibits accommodations are poised to learn from a powerful summer season journey season, however it additionally underscores that inflation stays a cussed impediment to development for our trade,” mentioned AHLA Interim President and CEO Kevin Carey. “As hoteliers proceed to face critical financial challenges, together with a nationwide labor scarcity, excessive rates of interest, and aggressive federal regulatory efforts, AHLA shall be combating in any respect ranges of presidency to beat these obstacles on behalf of our members.”
