Put together for the dragon – the 12 months of the Dragon, to be actual! It’s time to get your company prepared for the celebration. Fortunately, there are many methods to do that with e-mail campaigns.
However how do you stand out from the gang? What sort of eye-catching topic line must you use? And what promotions must you embody in your emails?
If you happen to want some inspiration, we’re right here to assist. Check out these 4 real-life Lunar New 12 months e-mail advertising examples from our prospects to kick off your marketing campaign planning.
Lunar New 12 months e-mail advertising examples from Revinate’s APAC prospects
1. InterContinental Singapore (Singapore)
Instance 1
- Topic line: [5 Days only] Take pleasure in 25% tremendous early hen financial savings Lunar New 12 months takeaways
- Phase:
- Visitors with reservations OR
- Visitors from the foyer lounge OR
- Visitors of the restaurant
Why will we love this marketing campaign?
The saying goes, “The early hen will get the worm!” That is precisely what InterContinental Singapore guarantees of their Lunar New 12 months promotion. Prospects who make reservations inside 5 days will obtain a 25% low cost on their Lunar New 12 months treats.
For these trying to take pleasure in a celebration at dwelling with their family members whereas indulging in top-notch delicacies, this supply is ideal. The delectable picture of the dish is certain to ignite the viewers’s creativeness and entice them with the probabilities of a vacation feast.
The marketing campaign was strategically geared toward people who would recognize the property’s meals, contemplating their previous actions, reminiscent of eating on the restaurant or reserving a room.
Instance 2
- Topic line: Wishing You a Blissful Lunar Niu 12 months
- Phase: Have made reservations
Why will we love this marketing campaign?
Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation may be once they despatched a easy, but partaking Lunar New 12 months greeting to company who had made reservations.
That is an instance that you may simply comply with. And in the event you leverage an answer like Revinate Advertising and marketing, you possibly can browse limitless interactive photos or add your personal to verify the media components are on-brand and crowd pleasing.
2. The Windsor (Australia)
- Topic line: The Lunar New 12 months lions return, Summer time EXP’s final month and a preview of Valentine’s Day
- Preview textual content: A weekend of Celebration on the Windsor
- Phase: Leisure company who don’t have clean e-mail addresses and haven’t unsubscribed
Why will we love this marketing campaign?
Right here’s an incredible thought to face out from the gang: Mix your Lunar New 12 months e-mail marketing campaign with one other supply. For instance, Valentine’s Day shouldn’t be lengthy after Lunar New 12 months. In case your company can’t rejoice Lunar New 12 months with you, maybe they will be part of you for Valentine’s day as nicely.
The Windsor in Melbourne took this strategy to not solely inform their viewers of the particular preparations that that they had on-site for Lunar New 12 months, but in addition gave them a reminder that they may prolong the celebration by reserving a keep for Valentine’s Day. And this marketing campaign was cleverly focused towards leisure company.
This yr, you could have much more time to increase such a supply as Lunar New 12 months isn’t till January twenty second.
3. Resort G Singapore (Singapore)
- Topic line: FLASH SALE: $88 NETT PER NIGHT
- Preview textual content: You don’t want to overlook out
- Phase:
- Electronic mail #1, Advertising and marketing companions
- Electronic mail #2, January Energetic Newsletters, double opt-in, visitor location in Singapore, e-mail domains aren’t from OTAs
Why will we love this marketing campaign?
We’ve at all times emphasised the significance of segmentation, and Resort G Singapore did a tremendous job of utilizing this tactic with their Lunar New 12 months marketing campaign. They despatched the marketing campaign twice, each to extremely segmented teams.
Through the use of hyper-segmentation, Resort G Singapore ensured their gives had been despatched to the correct viewers on the proper time, which instantly contributed to the marketing campaign’s success.
Keep in mind, segmentation can enhance the general marketing campaign efficiency by as much as 533%. It’s a good suggestion to maintain this in thoughts to your future e-mail campaigns.
4. Goodwood Park Resort (Singapore)
- Topic line: Gong Xi Fa Cai!
- Phase: Visitors who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising communications direct e-mail checklist
Why will we love this marketing campaign?
Right here’s one other quick and candy instance, this time by Goodwood Park Resort. This marketing campaign was crafted to succeed in lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.
Sending your database checklist a digital card is the simplest approach to attain out to them throughout key dates reminiscent of Lunar New 12 months. You can too ship a follow-up message with gives to those that open the primary e-mail, utilizing that as a filter in your segmentation.
Begin crafting your personal Lunar New 12 months e-mail campaigns
We hope these Lunar New 12 months e-mail campaigns are useful for you as you begin crafting your personal messages. Simply keep in mind to phase your database — and don’t shrink back from combining a number of gives.
If you happen to’d wish to see extra marketing campaign examples, together with some extra generic ones from our world prospects, view our inspirations web page. Wish to be taught extra about how you should use e-mail advertising to spice up your direct bookings? Discover our advertising options.
